Sheep & Beef Team

Chris Garland

Chris has been a director and shareholder of the firm since its inception in 1986.

Chris is experienced in all aspects of operational farm management, and also has wide experience in strategic planning, HR and governance functions of medium-to-large businesses in the sheep, beef sectors.

Benchmarking and business planning are large components of this work. Chris sits on a number of corporate boards, advisory boards and Research & Development mentor groups. Chris is the Editor of the highly successful AgLetter, which has been in publication since 1986.

Sully Alsop

Sully is currently on sabbatical and any queries for him should be directed to Rob Steele in the first instance,



Director and Farm Management Consultant

Sully joined BakerAg in 2006 and has been a director and shareholder of the firm since 2013.

Sully is experienced in farm systems planning, financial benchmarking and budgeting, and strategic business management. Sully also runs his own sheep and beef farming business in the Wairarapa.

Specialist Areas: 


Richmond Beetham


Richmond was born and bred on his parent’s sheep & beef farm in Gladstone. While studying at Massey University he spent his holidays running a crutching gang and shearing.  After graduating in 2007 with a Bachelor of Applied Science Richmond worked for Ballance Agri -nutrients as a technical field representative. After this role he moved to Meat & Wool New Zealand in the Economic Service, analysing 60 sheep & beef farms annually up the East Coast for 4 Years. He then spent 3 years working as an extension manager for B+LNZ working with farmers...

Gary Massicks

Experienced farm consultant, Gary Massicks, is part of the BakerAg team in Manawatu, bringing a new focus on sheep and beef consultancy.

Gary, has a strong background in consultancy and the fertiliser service industry.

Gary particularly enjoys the challenge of working with family farming businesses. “Sitting down with people, working out where they need to go, what they want to achieve and working with them for better results and outcomes. I enjoy the challenge of different generations and individuals and getting them to work together to achieve their goals.”


Ed Harrison


Ed joined BakerAg in October 2017 and is based out of the Masterton office. He brings with him eight years of management and leadership experience in the agribusiness sector with a background in corporate farming. 

In his previous role he was responsible for the implementation of both the strategic plan and operational performance of Landcorp's Northern South Island business, covering a range of farm systems from high country stations to intensive finishing properties. This has given him an extensive background in managing large businesses, farm supervision and governance...

Hannah French

Hannah has joined the BakerAg team based out of the Masterton Office.  Her previous roles with Landcorp Farming Ltd, firstly in the dairy development team based in Taupo, and later with the Sheep and Beef properties in the Central North Island have set her up well for this role.

Hannah completed the Kellogg Rural Leadership programme in 2017 with a focus on Technology use on Sheep and Beef farms.

Outside of work Hannah enjoys spending time with friends and family, sport and travel.

Grace Crook

Grace re-joined BakerAg in March 2019 after heading overseas for two years and brings a range of on farm experience to the team.

Grace graduated in 2017 with a Bachelor of Commerce (Agriculture), gaining experience on a variety of sheep/beef and dairy properties. While in the UK and Australia, she gained broad experience in cropping and other farming systems. She is currently working towards her certification in nutrient management to provide advice for New Zealand farmers.

Grace still enjoys the practical side of farming and outside of work she can be found out on farm,...

Sam Vivian-Greer


Sam has over ten years on-farm sheep and beef experience, primarily in the Wairarapa. A product of Taratahi, he has also completed AgITO qualifications and has completed an agribusiness degree (Farm Management) through Massey University.

His farm management experience has given him a sound understanding of what drives on-farm results and how to turn them into strong financial outcomes. His involvement in an RMPP discussion group and the Farming For Profit organising commitee is indicative of his passion for growing people within the industry.

Outside of farming Sam...

Contact Details

PO BOX 900, SH2 Masterton
Phone: (06) 370 6880

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Masterton Office (HQ)

Higgins Complex

State Highway 2


(06)  370 6880

Feilding Office

Level 1
8 Manchester Square

(06)  323 2220