Sheep & Beef Team

Chris Garland

Chris has been a director and shareholder of the firm since its inception in 1986.

Chris is experienced in all aspects of operational farm management, and also has wide experience in strategic planning, HR and governance functions of medium-to-large businesses in the sheep, beef sectors.

Benchmarking and business planning are large components of this work. Chris sits on a number of corporate boards, advisory boards and Research & Development mentor groups. Chris is the Editor of the highly successful AgLetter, which has been in publication since 1986.

Sully Alsop

Director and Farm Management Consultant

Sully joined BakerAg in 2006 and has been a director and shareholder of the firm since 2013.

Sully is experienced in farm systems planning, financial benchmarking and budgeting, and strategic business management. Sully also runs his own sheep and beef farming business in the Wairarapa.

Specialist Areas: 

Management consultancy in the sheep, beef and deer sectors

Farm systems planning

Strategic planning and governance of medium-to-large scale agricultural businesses

Business review and audit


Kate Wyeth

Kate joined Baker & Associates in March 2012. She consults to sheep and beef businesses in the Wairarapa, and provides support to the other consultants in the firm.

Kate has previously worked in the areas of Technical Field Rep for a rural supplies company, and also fertiliser consultancy.

Kate and her husband own a sheep and beef farm 15 minutes north of Masterton.

Kate has a strong focus on feed and financial budgeting.

Ellie Cranswick

Ellie joined Baker & Associates in December 2012 as a Sheep and Beef Consultant.

She is originally from Dorset in the UK, growing up on a family Sheep & Beef farm. Continuing on to complete a Bachelor of Applied Science at Harper Adams University specialising in Agricultural Business and Farm Management; from here she commenced her graduate career as an Assistant Agricultural Estate Consultant in Hertfordshire.

Arriving in New Zealand in 2011, Ellie initiated her career within the New Zealand Agricultural Industry working for local Sheep & Beef farmers in the...

Richmond Beetham


Richmond was born and bred on his parent’s sheep & beef farm in Gladstone. While studying at Massey University he spent his holidays running a crutching gang and shearing.  After graduating in 2007 with a Bachelor of Applied Science Richmond worked for Ballance Agri -nutrients as a technical field representative. After this role he moved to Meat & Wool New Zealand in the Economic Service, analysing 60 sheep & beef farms annually up the East Coast for 4 Years. He then spent 3 years working as an extension manager for B+LNZ working with farmers...

Gary Massick

Experienced farm consultant, Gary Massicks, is the newest member of the expanding BakerAg team in Manawatu, bringing a new focus on sheep and beef consultancy.

Gary, who has a strong background in consultancy and the fertiliser service industry, started with BakerAg on January 9 and is an exciting new addition to our growing team in the Feilding office.

Gary particularly enjoys the challenge of working with family farming businesses. “Sitting down with people, working out where they need to go, what they want to achieve and working with them for better results and outcomes. I...

Contact Details

PO BOX 900, SH2 Masterton
Phone: (06) 370 6880

Masterton Office (HQ)

State Highway 2
Higgins Complex

(06)  370 6880

Feilding Office

Level 1
8 Manchester Square

(06)  323 2220


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