Sheep & Beef Team

Chris Garland

Chris has been a director and shareholder of the firm since its inception in 1986.

Chris is experienced in all aspects of operational farm management, and also has wide experience in strategic planning, HR and governance functions of medium-to-large businesses in the sheep, beef sectors.

Benchmarking and business planning are large components of this work. Chris sits on a number of corporate boards, advisory boards and Research & Development mentor groups. Chris is the Editor of the highly successful AgLetter, which has been in publication since 1986.

Sully Alsop

Sully is currently on sabbatical and any queries for him should be directed to 



Director and Farm Management Consultant

Sully joined BakerAg in 2006 and has been a director and shareholder of the firm since 2013.

Sully is experienced in farm systems planning, financial benchmarking and budgeting, and strategic business management. Sully also runs his own sheep and beef farming business in the Wairarapa.

Specialist Areas: 

Management consultancy in the sheep, beef...

Delwyn Pringle


Delwyn joined BakerAg in September 2002 in a reception and secretarial role, moving into office management and is now the Marketing, Communications and Events Manager.

Delwyn is the Co-ordinator of the Keinzley AgVet Sheep & Beef Farm Business of the Year Competition which is held on an annual basis and takes a lead role in the Tararua Farmer of the Year Competition along with other event management projects that BakerAg have an involvement in within the Wairarapa, Tararua, Manawatu and Rangitikei regions, including B+LNZ Farming for Profit Field days and facilitating...

Richmond Beetham


Richmond was born and bred on his parent’s sheep & beef farm in Gladstone. While studying at Massey University he spent his holidays running a crutching gang and shearing.  After graduating in 2007 with a Bachelor of Applied Science Richmond worked for Ballance Agri -nutrients as a technical field representative. After this role he moved to Meat & Wool New Zealand in the Economic Service, analysing 60 sheep & beef farms annually up the East Coast for 4 Years. He then spent 3 years working as an extension manager for B+LNZ working with farmers...

Gary Massicks

Experienced farm consultant, Gary Massicks, is part of the BakerAg team in Manawatu, bringing a new focus on sheep and beef consultancy.

Gary, has a strong background in consultancy and the fertiliser service industry.

Gary particularly enjoys the challenge of working with family farming businesses. “Sitting down with people, working out where they need to go, what they want to achieve and working with them for better results and outcomes. I enjoy the challenge of different generations and individuals and getting them to work together to achieve their goals.”


Ed Harrison


Ed joined BakerAg in October 2017 and is based out of the Masterton office. He brings with him eight years of management and leadership experience in the agribusiness sector with a background in corporate farming. 

In his previous role he was responsible for the implementation of both the strategic plan and operational performance of Landcorp's Northern South Island business, covering a range of farm systems from high country stations to intensive finishing properties. This has given him an extensive background in managing large businesses, farm supervision and governance...

Hannah French

Hannah has joined the BakerAg team based out of the Masterton Office.  Her previous roles with Landcorp Farming Ltd, firstly in the dairy development team based in Taupo, and later with the Sheep and Beef properties in the Central North Island have set her up well for this role.

Hannah completed the Kellogg Rural Leadership programme in 2017 with a focus on Technology use on Sheep and Beef farms.

Outside of work Hannah enjoys spending time with friends and family, sport and travel.

Grace Crook

Grace re-joined BakerAg in March 2019 after heading overseas for two years and brings a range of on farm experience to the team.

Grace graduated in 2017 with a Bachelor of Commerce (Agriculture), gaining experience on a variety of sheep/beef and dairy properties. While in the UK and Australia, she gained broad experience in cropping and other farming systems. She is currently working towards her certification in nutrient management to provide advice for New Zealand farmers.

Grace still enjoys the practical side of farming and outside of work she can be found out on farm,...

Tim Abbiss


Tim joined the BakerAg Team in July 2021 after two years farming experience in a Manawatu livestock finishing and cash cropping system.

Tim Graduated Lincoln University in 2019 with a Bachelor of Commerce (Agriculture), where he also gained experience in a Sheep and Beef breeding and finishing system as well as a Dairy system. With experience in trading/finishing and forage/cash cropping operations, Tim looks forward to developing his knowledge base and immersing himself in the industry.

In Tim’s free time he enjoys being involved in a variety of sports and outdoor...

Cameron Walker


After graduating from Massey University in 2017, Cameron worked full time as a Rural Valuer in the Hawke’s Bay, whilst studying part-time towards a Master of Agribusiness. The topic of Cameron’s Thesis revolved around investigating the impacts of carbon forestry integration within New Zealand sheep and beef farms upon economic and environmental performance.

Cameron has a special interest in the relevance of the ETS to the sheep and beef farming sector, and the opportunities it creates for a more balanced land use. Outside of work, Cameron enjoys being outdoors, keeping fit...

Rachel Joblin

Rachel graduated from Massey University with a Bachelor of Applied Science in 1997 and spent time travelling overseas, then working in the fertiliser and animal health service industries before commencing her consultancy career in 2004.  The same year, she and her partner purchased their first sheep and beef property. They currently farm 890 ha near Pongaroa with their 3 children. As well as consulting to sheep and beef businesses she facilitated RMPP Action Groups, mentored other RMPP facilitators and developed industry resources. 

Rachel enjoys supporting farmers to plan and...

Contact Details

PO BOX 900, SH2 Masterton
Phone: (06) 370 6880

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Masterton Office (HQ)

Higgins Complex

State Highway 2


(06)  370 6880

Feilding Office

Level 1
8 Manchester Square

(06)  323 2220